Just Disgusting

Well, they're at it again. Only this time, it's not a cosmetic company, fashion magazine, or household product retailer. It's the fitness companies, or as I like to call them, the you're-too-fat-so-buy-our-product businesses. And at the top of the heap, above the diet pill and lyposuction propaganda is Reebok, a new contender in the Who Has the Most Revolting Advertisments competition. Take a look.



The first time I saw it, all I could say was "What the FUCK?! Did they really just put that on national television?!" So I see a couple problems with this commercial, and because you're still reading this, I'll wager you see them too, or at least want to hear my thoughts.

First off, what real woman has such a tiny (and honestly non-existent) ass? And why would a camera man (and there's no doubt he's a man) zoom in to a slight "bump in the road"? Makes no sense, I tell ya! When people say "Real women have curves," they mean it! Yes, there are some thin women out there, but the majority of ladies have large rumps and thighs, an evolutionary development that keeps our libido up and helps in childbirth. So why not depict a curvy woman and zoom in on an actual ass?

The next problem, however, is the actual zooming. For one thing, the commercial is for women, not men, so why would we want to see her derrier up close? Yes, yes, yes, if a man will focus on her, then they'll focus on me could be the intended thoughtprocess, but what is that doing to us? We think that we need to get these shoes, so our buns are tighter, but we're striving for something that isn't gauranteed. And for some, we just get let down and eat our feelings. I'm only half joking.

Check out this one, also by Reebok:

I'd say this commercial is less offensive, but it does do one thing the previous ad does not -- it forces your eyes to the breasts. It's not enough that the chick bends over in a very non-realistic, overtly sexual way, but we also have to stare at her tits. They're lovely, but really? I don't have enough to worry about when I'm being told my ass isn't as good as it could be? Or as it should be? Ugh. Damn shoes.

And last but not least, the third Reebok your-ass-isn't-good-enough ad:

True, it's classier, less trashy than the other two, but still all we see is another lady's backside and a panoramic view of a body we'll never have. Did you notice you don't see her face either? She's just an unattainable body. An object.

There's no sense in Reebok's advertising. They target women, yet they insult us with sexual images, inciting rage and jealousy, not confidence and self-worth. So how about show us a little respect dammit!